Our Story
About tcgseo
We help trading card game stores break free from generic, templated SEO and build a real presence on Google.
“We believe every game store deserves to be discovered.”
The trading card market has exploded. Thousands of local game stores now compete for the same online customers, selling the same products, often through the same platforms. The stores that win are not always the ones with the best prices or the biggest inventory — they are the ones that show up first on Google.
SEO is the single highest-ROI marketing channel for ecommerce. A well-optimised product page keeps generating traffic for months or years without ongoing ad spend. But most game stores have never had their SEO properly addressed.
tcgseo exists for one reason: to make local game stores visible to the people already searching for what they sell.
The Problem We Solve
Store A — London
<title>Product — My Store</title>
<meta description="Buy products">
Store B — Manchester
<title>Product — My Store</title>
<meta description="Buy products">
Store C — Birmingham
<title>Product — My Store</title>
<meta description="Buy products">
Your Store — Optimised
<title>Charizard VSTAR 174/172 | Cards United</title>
<meta description="Shop Near Mint...">
Platforms like BinderPOS generate identical metadata across every store. Google sees hundreds of duplicate pages and ranks none of them. We make every signal from your store uniquely yours.
How We Work
A proven four-step process built around data, not guesswork.
Audit
Full technical and content SEO review of your store. We crawl every page, analyse your competitors, and identify every opportunity.
Strategise
Custom keyword map, content plan, and technical roadmap tailored to your store, your market, and your goals.
Execute
Optimise product pages, publish blog content, manage social channels, and build quality backlinks — all in parallel.
Report
Transparent monthly reporting with real metrics. We adjust strategy based on data, not guesswork.
The People Behind tcgseo
A small, focused team of SEO specialists and TCG enthusiasts dedicated to your store’s success.
James Whitfield
Founder & SEO Strategist
Former competitive TCG player turned SEO specialist. 8+ years helping ecommerce businesses rank.
Sophie Chen
Content Lead
TCG enthusiast and content strategist. Writes data-driven blog posts that rank and convert.
Marcus Taylor
Technical SEO Engineer
Full-stack developer specialising in site speed, structured data, and crawl optimisation.
Priya Sharma
Outreach & Link Building
Community-first link builder with deep relationships across the TCG and gaming blogging space.
What We Stand For
Transparency
No black-box strategies. You see every change we make, every keyword we target, and every result we achieve. Our reporting is detailed, honest, and always accessible.
Results
Rankings, traffic, revenue — those are the metrics that matter. We tie everything we do back to measurable business outcomes for your store.
TCG Expertise
We are not a generic SEO agency. We play the games, follow the market, and understand the products your customers are searching for.
Ready to put your store on the map?
Start with a free SEO audit and see exactly where your store stands — and where it could be.